Acting = able to act, intervene, behavior.

Action-oriented = a person with a bias for action. Someone who is more likely to take action than to talk about it.         In daily speech, the word doer can also occur.

Ambivalence = duality, hesitancy, to be uncertain or vacillate.

Ambivert = A person who is neither clearly extroverted nor introverted but has characteristics of both of these orientations.

Analysis = study, evaluation, investigation, exploration.

Analytical = investigating, investigative, exploratory, ability to divide such a problem into smaller parts and examine each part separately.

Approach = attitude, setting, outlook.

Archetype = prototype, model or standard, appears in areas relating to behavior. Pattern of thought, an image that is universally present in the individual’s mind.                                                                                                                                   In the field of analytical psychology, Carl Gustav Jung has developed the concept of archetype as inherent prototypes for ideas.

Autonomy = self-government, independence. Whit in this EPT -test we talk about the ability to make uncoerced decisions.

Behavior/behaviour (BrE) = the actions and mannerisms made by individuals.

Central = not as much as directorial, or like in the middle of/in the center of. In behaviorism we more talk about pivotal, or dominant, dominating, dominate. Leading or governing are also suitable within what we measure in the EPT test. Medical terminology would be -crucial.

Characterizes/character = disposition, peculiarity, mind, temper, temprament / nature, figure, condition.

Characteristics = or sometimes traits,  here from an EPT perspective we sometimes say – born with. Therefore to separate it from skills that we see more as learnable. A trait i.e. can be left-handed, green-eyed, older than 40 years, longer than 175 cm, or shorter than 5 ft 9in.                                                                                                                                In the text about the different archetypes, as well in the EPT-Test results including the last part of the answers called Personality profile we use both traits and characteristics to be as clear as we can to distinguish what we refer to in the running texts about the different archetypes, personalities, etc.

For example, eye color is a character of an organism, while brown, green, blue, etc are traits.

EPT is less focused on Phenotypic trait  like in biology, and more focused on Trait theory in psychology.

Congruence = conformity, uniformity, compliance, concord, agreement. This implies a species of equivalence. As an abstract term, congruence means similarity between. The concept of congruence is generally believed to refer to personal awareness and understanding of oneself as well as one’s ability to communicate that truthfully.

Congruence is the harmony between what you feel and what you express. Therefore, we can define congruence as a balance that exists between your innermost state (your “gut feeling”) and the externalization you translate it into in terms of behavior – both verbal and non-verbal. When you are congruent, what you feel and what you externalize are in other words in harmony with each other.

Sometimes mentioned as – inner coherence in the personality.                                                                                                  If you say that you want to be in a certain way, but in reality work and experience yourself in a different way, there is incongruence

A shred of more detailed evidence can also be found below on Response congruence.

Control/Controlled = monitoring, review, supervision.

Controlled approach = mastery, guiding, conduit, the ability to lead/manage.

Curiosity = is a mental trait that gives impetus to exploratory behavior and learning. It is the inner will to know. Curiosity is related to the desire for new impressions, and when set free gives an exploratory behavior. It usually occurs during times of boredom and monotony to increase the mental or emotional stimulus. Curiosity is therefore an important factor behind motivation and for entrepreneurship. Appears in the last part (curiosity) of Lindstrom’s TEDx talks  – Stefan Lindstrom| TED Talk 

Desire = (also option) is a noun for something that is sought after. ‘Desire’ derives from the Latin desiderare, ‘to long or wish for’, From an EPT (behavioral analysis) point of view we here more refer to the emotion (desire) of longing or hoping for an outcome, driven by unsatisfactory more than an object- as in craving for. In the EPT context, we, therefore, refer to in our text and profile-results this to as an emotion.  The emotion that drives the impulse toward attainment in the matter of pleasure or satisfaction.

Drivers = or motivators are the processes in the contemporary world that change or even changes people. There can be one of many factors but are generally a mix of factors that affects an individual.

Element = topic, environment, unit, component, basic concept.

Emotion/s = There is currently no scientific consensus on a definition. Stefan Lindstrom one of the founders to this test has in his research found 11 emotions (Love, Hate, Desire, Detest, Hope, Despair, Courage, Fear, Joy, Sorrow, and Wrath,) and also Lindstrom speaks about the emotions that are the foundation of taking action among entrepreneurs in his TEDx talks – What’s so special about entrepreneursStefan Lindstrom| TED Talk

When it comes to the EPT test it measures how one, for example, makes decisions i.e. emotion-driven and therefore makes decisions more often on a personal value scale, while others have a tendency to make their decisions more often based on logic and objectivity. EPT takes this into account and that each human rates themselves or sees itself somewhere along the spectrum.

Entirety = totality and completeness, whole.

Entrepreneur = someone who takes an idea for a product or service thinks about the risk or more likely the chance, identifies opportunities, pulling together resources, planning and implementing the idea!

(Entrepreneurs play a key role in any economy, using the skills and initiative necessary to anticipate needs and bring good new ideas to market)

Entrepreneurship = describes a person who undertakes and who succeeds in creating ventures. The entrepreneur or even intrapreneurs (Intrapreneur) succeeds in changing the direction of something, devises new approaches and creates new businesses and markets.

Entreprenologist = Specialist in or within the field of Entrepreneurial management. For example, an entreprenologist offers several ways to help you identify your business and life goals and to develop and keep the rhythm to achieve them. Sometimes they call themselves a coach or trainers sometimes consultants, due to the multi-functional task.

  • Perform business analytics, as a consultant finding props, as a trainer applies new knowledge, and as a coach support the training.

Other words can be, get advice from, i.e. hire an entreprenologist to learn what you need to learn to make sure you line up your necessary resources and decide if you have what it takes to consistently be entrepreneurial. One way to acquire this first insight can be to start with to take the EPT – This Entrepreneur Profile Test.

Entreprenology = is the study of being an entrepreneur. It studies how to build, operate, and sustain a business. It also teaches the necessary knowledge and skills for people to become entrepreneurs. Entreprenology can be used to designate a comprehensive, multidisciplinary understanding of the entire entrepreneurial process.

Entrepreneurologyis the study of the entrepreneur and  entrepreneurial behaviour in a broad sense while Entreprenology is the study of the overall entrepreneurial process which includes the creation and extraction of value.

The field of entrepreneurship can be defined as one that studies the practices of entrepreneurship by examining their activities, characteristics, economic and social effects, and the support methods used to facilitate the expression of entrepreneurial activity.

Extroverted = outgoing, social.

Extrovert = central dimension in some human personality theories. outgoing, talkative, – say some. We say when it comes to entrepreneurship – They would rather think concrete and generalized than abstract and individual. Entrepreneurs with this personality trait – more often get their energy from interest on external factors and therefore more interested in engaging with their environment.                                                                              Extroverted, outgoing, people become more realistic, but also more superficial and more practical than the introverted. They think concrete and generalized rather than abstract and individual. The term comes from the Latin words extra (“outward”) and vertere (“turn”, “direct”).

Opposite to introvert.

Existence = being, life, subsistence, reality, living

Expose = display, exhibit, subject to, execute, highlight, unmask.

External factors = outer, peripheral factors.

Face validity = In addition to validation and reliability  the term face validity, more or less “obvious” or obvious validity, is sometimes used to indicate how relevant the test is perceived by test participants at first glance. ‘’Face Validity’’ much as ‘’apparent’’ or ‘’obvious’’ validity indicates if the test at first glance appears to measure what it intends to measure. This can be important to ensure, as a test person may need to perceive the test as relevant to feel motivated.

Feeling = sensation, idea, notion, also known as emotion, is a state of mind such as happiness, sadness, fear and anger, etc. A feeling called state of fear, anger or sadness, etc. that most people have experience from, but that may be difficult to define. A general feature of emotions is that they have an object, that the feeling is directed against. Emotions play a central role in psychology, but also in philosophy and cognitive science. In our EPT test we have focused on what we think are the 11 ground emotions – see emotions. – above.

Flexible, Flexible approach = describes how a person can adapt to perform different tasks/functions.

Incongruence = If you say that you want to be in a certain way, but in reality work and experience yourself in a different way, there is incongruence. Opposite to congruence.

Integrate = unite into an entity, coordinate, incorporate, subsume, unite into a whole, merge.

Introvert = central dimension in some human personality theories. shy, withdrawn, reserved say some, we say when it comes to entrepreneurship – solitary behavior, gets its energy from within. find strength in creating their own space. Entrepreneurs with this personality trait combined with their sensitivity to their environments, often helps them pick up “signals” more quickly, given them an advantage at reading many situations.                  Introverted, inwardly, people are governed in their thinking more by their own perceptions than by external events, arguments and situations. In their emotional reactions, they can outwardly show indifference and coldness, but behind the facade there is often a rich and nuanced emotional life. Introverts often experience social contexts as exhausting and instead get energy from lonely, often creative pursuits.

Opposite to extrovert.

Innovative = improvement driven, renovation/renewal, advanced, inventive.

Initiation = get started, introduce in, acquaint.

Intrapreneur = or corporate entrepreneurs, are people found in large corporations where they have the freedom to build their own organization in their own way. “An entrepreneur within a company or org”.

An intrapreneur is therefore similarly an entrepreneur,  an enterprising and innovative person but who is active within an organization/division/company.
These Intrapreneurs sees that the organization needs to develop in a direction that has not been obvious before. Intrapreneurs see the need for a change in the current structure and the need to get a new focus or a new structure. This is often associated with difficulties in changing and working against the resistance that sometimes exists to new thoughts and ideas.

Intuition = impulse, instinct, instinctive perception. Intuition is the ability to form an instant opinion or make an immediate assessment without (knowingly) having access to all the facts and is often difficult to argue and make sound logical. As a feeling or idea that is more based on abstract thoughts than concrete reality,  and as in the entrepreneurial world – thoughts, and possibilities. Daily often described – a gut feeling or hunch.

The purpose of intuition seems to be ” finding patterns in life”. Within the field of Entreprenology, it is a much-studied area, fields such as thinking and perceiving information at a deeper level.

Motivation = Motivation is the force that enables an individual or system to achieve a goal. Generally applicable to humans or animals and are generally not in organizations.
This motivation is usually the satisfaction of needs and motives for conduct. Stefan Lindstrom one of the founders and whose research the EPT test is based on talks about. M = G – R.  Motivation = Goal minus Resistance. Other ways to describe it – your ability to self-start and propel yourself towards your goals.

Motivation factor/s = inner force that drives the individual to want to achieve goal/s. In EPT founder Lindstroms TEDx talk, he talks about the role of our emotions – Stefan Lindström| TED Talk

Nature/character = property, character, kind, condition, construction, of the characteristics of something, characterize something. A person’s natural traits.

Orientation = alignment, propensity to act in a certain way. In this context, an individual’s orientation to look and act a certain way.

Personality = character, essence, soul, orientation, individual character, charisma, concepts in behavioral science. A personality may be the same as an identity, or personality type. All personality psychologists use the term personality to refer to psychological qualities that contribute to an individual’s enduring and characteristic patterns of feelings, thinking, and behavior. Permanent means that the qualities of personality are relatively persistent over time and in different situations.

Personality traits = In behaviorism and or psychology, personality traits or dispositional theory is mentioned as an approach due to the study of human personality. Trait-theorists have primarily mentioned traits that one can measure, like thoughts and emotions. In some theories and systems, traits are something a person either has or does not have, but in many others, traits are dimensions with each person rating somewhere along the spectrum. The EPT takes this into account.

Plan/planning approaches/attitude = is a process of reaching a future goal, through systematic and targeted actions from given starting points.

Perspective = distance, overview, deep, vision of the future.

Properties = trait of character, personality traits, feature, nature; particularity, in this test more of the innate character (as opposed to skills related to learned).

Relability = In addition to validation and reliability  

Response congruence = This is the match between your answers among themselves.  Therefore, your answers give a probability – a likelihood of Your personal response in a percentage. Like all self-estimated and or self-assessed tests, they require that the person wants and can report truthfully about oneself. The concept of congruence is generally believed to refer to personal awareness and understanding of oneself as well as one’s ability to communicate that truthfully.

Not so many tests that are based on or partly based on self-estimates or sometimes called self-assessed –  measures response congruence. But EPT measures response congruence, and in %, which is rounded off in the nearest five or ten numbers. i.e., 60%, 70%, 85%, etc. Some test refers this to a coefficient called Cronbach Alpha, Cronbach’s alpha measures whether questions belonging to the same scale produce similar scores. Cronbach’s alpha measures the reliability of the question itself, but cannot determine the reliability of the person answering the question and is the most famous and commonly used among reliability.  EPT response congruence – measures more than that. When it comes to EPT and its reliability, read more in EPT and its validation and reliability

More info about the word Congruence itself, – see above, Congruence.  

or research about congruence in different tests in What Does Different Personality Test and Behavioral… – Google Scholar


Secondary = subordinate, inferior, indirect, lesser, ancillary.

Section = in this context then an individual is focused on seeing part of a scheme or course of events instead of the whole.

Self-awareness  = is how an individual knows and understands their own Character, Feelings, motives, / Motivation and Desire

self-awareness test are sometimes referred to Mirror test –

Self-insight = the understanding yourself in some depth and can be the goal or desired outcome from many sorts of development i.e.,.  the process of attaining knowledge  or insight about oneself as well as other people. Or with regard to counseling in psychotherapy.

Short-termism = in the short term, without perspective, for the longer term.

Skills as in = ability, a personal ability by the help of knowledge, experience, and or properties to perform a certain action. When it comes to entrepreneurship we also talk about intuition as a “skill”. Skills can also be divided into domain-general, i.e. – leadership, self-motivation. And domain-specific – used only for a certain job

Stimulus = in (psychology), a concept in behaviorism and perception, is something that causes a response. In entrepreneurship that can be just to take action.

Stimul ator/ation/ating = excite, liven up, spur, inspire, refresh.

Strategy/ies = well-planned, well-designed, methodical, forward-thinking, calculating. A common definition of strategy versus tactics are ‘’tactics is the art of winning a battle, the strategy is the art of winning a war’’.

Strategic = well-planned, well-designed, methodical, forward-thinking, calculating.

Thought/s = is the conscious process that is ongoing in the human psyche.
Primarily the processes mean related to memory, perceptions, and understanding of sensory input. Thinking treats the information which man absorbs and solves problems and makes decisions. Usually, one is more conscious of the result of the thinking than the thought process itself – (leading up to it.)                                                                                          Words referring to similar processes could be – cognition, awareness, consciousness, spirit and imagination.

Traits = please see above on Characteristics

Validity = In addition to validation and reliability  


EPT- EntrepreneurProfileTest – is developed by Stefan Lindstrom (Entreprenologist) and Hans-Olle Frummerin, (Licensed psychologist). EPT is based on research about entrepreneurs like Stefan Lindstrom, who has both observed, researched, and contributed to. 

More about research within Entreprenology  and behavioral science – very latest here below



© Stefan Lindström